Why You Should Consider Pay-For-Performance SEO Contracts
If you’re considering choosing a search engine optimization firm for your web marketing needs, it is important to weigh the pros and cons of different methods for which these companies will help your site rank. One of these options you might want to consider is pay-for-performance SEO, (an alternative to the standard model of monthly fees) where an SEO firm does not get paid until your site sees results.
Pay-For-Performance (PFP) based SEO contracts
Pay-For-Performance SEO contracts often enable you to see results for your website in a set period of time without the upfront costs and worry of what the firm is doing with your money month to month. The contract will normally guarantee your site will rank for an agreed upon goal within a certain time frame. A good faith deposit may initially be taken as a start-up fee to incentivize SEO firms to do well. What is generally nice about a Pay-For-Performance SEO contract is that the SEO firm’s goals must be in line with yours as they are investing time and money up front and if they don’t get results, they don’t get paid.
Surinder Kahai, professor of Information Systems at Binghamton University and author of leadingvirtually.com
, says that he would personally hire a pay-for-performance company for his site. However, he’d be “wary of the stipulations of the contract and read through the service offerings carefully” before signing any SEO contracts.
We agree. In fact, here are some valuable issues that should be evaluated when considering Pay-For-Performance SEO contracts:
Both parties should clearly define the deliverables by defining key performance indicators as a yardstick for the performance of the SEO firm.
Performance-based SEO companies normally define their pricing on a case-by-case basis. It is important to do a cost-benefit analysis to determine whether the terms of the contract are appropriate for your website.
You should define clearly in the contract which keywords you have agreed to optimize for on your page.
White hat SEO:
You should make sure that your SEO company stipulates that the techniques it uses abide by the rules and regulations of the search engines.
Pay-for-performance SEO contracts should define the terms by which you can exit the contract early if results are not achieved by a specific date.
If you verify the following must-haves in your SEO contracts, you are more likely to end up in a successful partnership.
One thing that is important to understand when hiring a pay-for-performance firm though is that many times cost can be a little more because these companies put in a lot of upfront time without any income.
Find more about pay-for-performance SEO contracts
That said, Pay-for-performance SEO companies a results driven which again should align nicely with your business. If you have SEO needs, you can talk to our experts who work using a pay-for-performance strategy. Click here to fill out our form
or give us a call today at 800- 613-7105.