Binghamton Students get Real-World Experience with Blue Fly Web

VESTAL, NY– Binghamton University School of Management has partnered with Brooklyn-based online marketing company Blue Fly Web Marketing to give their students a real world challenge to learn how to use SEO (search engine optimization) to get web sites ranked at the top of Google. There are over 1 billion people searching for products and [...]

SEO Key Performance Measures

“Performance benchmarks exist for a very specific purpose, to measure conversion and marketing objectives, but KPIs (key performance indicators) also allow us to extend beyond one-dimensional thinking…” . This statement, made by Jeffrey Smith, prominent SEO blogger, is a well-articulated description of why monitoring SEO metrics is important to your web marketing goals. It simply [...]

What is White Hat SEO?

Want to get to page one of Google?  We all do. The vast majority of search engine users click on results found on the first page. You’ve probably heard  or read about terms like White Hat SEO or Black Hat SEO.  Today, we will explain these terms and what the best practices are to get [...]

Why You Should Consider Pay-For-Performance SEO Contracts

If you’re considering choosing a search engine optimization firm for your web marketing needs, it is important to weigh the pros and cons of different methods for which these companies will help your site rank. One of these options you might want to consider is pay-for-performance SEO, (an alternative to the standard model of monthly [...]

Choosing Relevant Keywords for your Website

One of the fundamental components of search engine optimization (SEO) is the keywords that you are using to optimize your site.   Using relevant keywords on your web site can help you to climb the search engine rankings and in turn, drive more traffic to your site. So you might ask yourself, how do I [...]

Tips in Setting up an SEO Friendly Website

With Google’s incredible market share in today’s digital world, it has become increasingly important for any business, whether start-up or new, to have a strong focus on Search Engine Optimization or “SEO.”  That said, what most people don’t know is that SEO is not just about the copy written for your site or the “content.”  [...]

Blog Content Creation: Five Winning Strategies

So you want to write a blog to draw attention to your business. Now what? What in the world do you talk about? Dan Zarrella’s “The Social Media Marketing Book” has some blog content creation ideas to increase your social media expertise.

Social Media for Business Marketing: Is It Worth the Hype?

Social media for business marketing is the latest technique for companies to gain new customers. But is it worth all the hype? We talked to people who use market their business with social media every day, as well as asking experts in the field about what works – and what doesn’t work. Here are some [...]

Google Search Optimization Tips: Demystifying SEO

Have you ever consulted a search engine optimization (SEO) expert for Google search optimization tips, but after speaking, you end up more confused about how SEO works? Or you still cannot understand what SEO experts do? In this article, we will try to demystify SEO for you with some basic Google search optimization advice. “Search [...]

Search Engine Marketing: Pay Per Click vs. Organic

If you want to get your company on the first page of Google’s search results, you have two options – buying pay per click sponsored ads, or using search engine optimization (SEO) methods to improve your organic search results. So which is best for your business? Blue Fly Web Marketing founder Robert Weil says that [...]

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