Binghamton Students get Real-World Experience with Blue Fly Web
Binghamton University School of Management has partnered with Brooklyn-based online marketing company Blue Fly Web Marketing to give their students a real world challenge to learn how to use SEO (search engine optimization) to get web sites ranked at the top of Google.
There are over 1 billion people searching for products and services on Google each day, and so by learning SEO, students will be well positioned upon graduation to help their future employers achieve online success.
“We’re excited about the students’ enthusiasm for getting involved with real-world experiences,” says Robert Weil, CEO of Blue Fly Web. “It’s a wonderful opportunity to partner with a great university and share our knowledge with an eager and intelligent group of students.”
Associate Professor Surinder Kahai is confident that the project will add value to classroom experience. He notes, “Search engine optimization is an art. Learning by doing is critical for acquiring an art and working hand-in-hand with a master can speed up this learning.” He also adds his appreciation for Blue Fly Web’s efforts. “I am very thankful to Blue Fly for providing my students with an opportunity to learn how to “search optimize” web pages from a master and apply that learning to a real-world situation. I look forward to seeing my students feel a sense of pride and accomplishment when the web pages they optimize begin to climb up in search rankings.”
Students will work on SEO project with Blue Fly Web Marketing for the full fall semester of 2011. The intention of their project will be to create a web page and work with the company to develop a plan to get that page ranked on page 1 of Google by the end of the semester.
The partnership was spearheaded by two Binghamton University Alumni who now work with Blue Fly Web Marketing and their former professor Surinder Kahai.
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Blue Fly Web Marketing is a rapidly-growing search engine optimization firm located in Brooklyn, NY. The company works on optimizing websites for both small and large-sized firms in a wide range of industries. For more information about the services they offer, contact Robert Weil at RobertW@Blueflyweb.com.